Excel Property Consulting
Excel Property Consulting is an amazing boutique property consulting firm in NYC. Excel PC needed a top-to-bottom brand design, including logo, collateral, and a new website. Hymie Mishan, Excel’s founder, deals with upscale clientele, primarily in NY and Chicago. His new look needed to convey competence, trust, and class. He wanted something bold and sophisticated for his new venture, and he couldn’t be more thrilled with the results.
We spent several hours discussing and strategizing different elements of Excel’s consulting business. Trust in Excel’s founder Hymie was decided to be the key element. We arranged for a very talented NY Times photographer to work with Hymie, taking professional, but not stuffy or “boilerplate” photos that we used to establish him as the face of the company. With the goal of building an expectation of trust and competence with clients through Excel’s branding before their first client meeting. Combined with a strong brand mark we achieved our goal of expressing competence, trust and class that is helping Excel Property Consulting meet their business goals.